ALYSSA TOHYAMA

is a visual communications designer with a background in brand identity, architecture, and storytelling.

BRAND IDENTITY Fall Event Series
AUD60RUMBLE 2024
RUMBLE 2023
Future ForensicsConcert Posters
Lecture Posters
ARCHITECTURE
Biowaste as Architecture
Clippers Intuit Dome The Urban Institute



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AUD60GRAPHIC DESIGN, DIGITAL MARKETING


 
Bridging past and present through archival imagery and layered motifs for AUD’s 60th anniversary.

Celebrating AUD’s 60th anniversary, the visual identity for the 25-26 cycle centers on an archival photograph of Perloff Hall from the 1960s, enlarged to reveal its details — the grain of film, the traces of age, and the imperfections carried through multiple scans. 

This act of zooming in and out collapses time, bringing decades of history and reproduction into a single surface. Layering extends this gesture, allowing past and present to overlap and accumulate within the design, while a gradient drawn from Los Angeles sunsets adds a luminous texture that situates the work in place as well as time. As with the anniversary lecture series itself, which brings together distinguished speakers and alumni, the poster underscores how AUD’s past continues to shape and inform its present conversations. 
 CLIENT: UCLA Arts

YEAR: 2025 

Featured in Archinect

SOURCE MATERIAL




The process began by zooming into a 1960s archival image of Perloff Hall, allowing the grain and imperfections to emerge as integral design elements. Layering these textures with gradients drawn from Los Angeles sunsets created a visual language that collapses past and present into a single surface.



CONCEPT DEVELOPMENT + POSTER SERIES

Image selection from the children’s book “Zoom” by Istvan Banyai

The concept began with a picture book. In an early meeting, the department head brought in Zoom by Istvan Banyai — a picture book where each page pulls back to reveal that the previous image was a detail within a larger scene. That act of zooming as a way to move between scales to shift meaning became the governing idea for the visual identity.



Individual Lecture Poster 
Full Year Events Poster

AUD60 poster, layered with Events Poster 

The visual identity unfolds through a progressive act of zooming out.

The individual lecture posters begin at the closest scale — dense textures, pixelation, and photocopy marks layered with gradients and additional imagery, where the source photograph is felt more than seen. 

The full-year Events Poster pulls back, softening these details into a broader composition where grain, age, and subtle distortions emerge as integral design features. 

By the final iteration, the AUD60 poster reveals the archival photograph of Perloff Hall at its original scale, establishing the historical anchor for the cycle. What began as texture resolves into image — the original photograph was always there, carrying history forward through each layer.     

SOCIAL MEDIA CAMPAIGN




SUPERGRAPHIC




AUD60 PROGRAM CUBE

Six sides. Six events. Six decades of AUD.

Created for AUD 60, this foldable printed piece is both an event guide and a take-home artifact—designed to feature all six anniversary events unfolding across the coming months. Once assembled, the form reveals a hidden message: “60”—visible only from a specific angle.

That moment of discovery is part of the point. The piece asks people to engage with it, turn it in their hands, and spend time with the information—transforming a simple printed handout into something memorable.

As a take-home material, it extends the life of the event beyond a single night. It becomes a reminder, a conversation piece, and a way to keep AUD 60 present across a multi-month celebration. For a milestone like this, the goal isn’t only to announce events—it’s to create something people want to keep.


LECTURE POSTERS

The final designs nest within one another at scale, and also work as standalone print items. 

Together, the designs form a cohesive visual system that mirrors the layered nature of the source material while articulating the evolving identity of the series. Positioned sequentially, the individual posters nest within one another to create a timeline, visually linking each piece back to the original image and to each other.



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