ALYSSA TOHYAMA

is an interdisciplinary designer with a background in architecture, brand identity, and digital media.

GRAPHIC DESIGN + BRAND IDENTITY AUD60Fall Event Series
RUMBLE 2024
RUMBLE 2023
Concert Posters
Lecture Posters
ARCHITECTURE
Biowaste as Architecture
Clippers Intuit Dome
The Urban Institute


Info
CV


AUD60GRAPHIC DESIGN, DIGITAL MARKETING


 
Bridging past and present through archival imagery and layered motifs for AUD’s 60th anniversary.

Celebrating AUD’s 60th anniversary, the visual identity for the 25-26 cycle centers on an archival photograph of Perloff Hall from the 1960s, enlarged to reveal its details — the grain of film, the traces of age, and the imperfections carried through multiple scans. This act of zooming in collapses time, bringing decades of history and reproduction into a single surface. Layering extends this gesture, allowing past and present to overlap and accumulate within the design, while a gradient drawn from Los Angeles sunsets adds a luminous texture that situates the work in place as well as time. As with the anniversary lecture series itself — which brings together distinguished speakers and alumni — the poster underscores how AUD’s past continues to shape and inform its present conversations. 
CLIENT: UCLA Arts

YEAR: 2025 

Featured in Archinect

SOURCE MATERIAL


The process began by zooming into a 1960s archival image of Perloff Hall, allowing the grain and imperfections to emerge as integral design elements. Layering these textures with gradients drawn from Los Angeles sunsets created a visual language that collapses past and present into a single surface.



PRINTED MATTER

AUD60 poster, with Events Poster layered on top
Full Year Events Poster

Individual Lecture Poster


By repeatedly zooming into a single archival photograph, the design turns a fixed historical image into a dynamic visual system, where each level reveals new material and temporal layers.

The visual identity unfolds through a progressive act of zooming in. The first AUD60 poster presents the archival photograph of Perloff Hall at its original scale, establishing the historical anchor for the cycle. The second, a full-year Events Poster, magnifies a portion of this image, softening its legibility while amplifying its material presence — grain, age, and subtle distortions emerge as integral design features. By the third iteration, individual lecture posters push the zoom even further, revealing dense textures, pixelation, and photocopy marks layered with gradients and additional imagery. The original photograph remains present but no longer immediately recognizable, transforming from a literal reference into a textured, atmospheric ground that carries history forward through each layer.

LECTURE POSTERS


The final designs nest within one another at scale, and also work as standalone print items. 

Together, the designs form a cohesive visual system that mirrors the layered nature of the source material while articulating the evolving identity of the series. Positioned sequentially, the individual posters nest within one another to create a timeline, visually linking each piece back to the original image and to each other.

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