RUMBLE 2023GRAPHIC DESIGN, DIGITAL MARKETING
Branding development and graphic design for RUMBLE, UCLA Architecture + Urban Design’s annual year-end exhibition.
Held at Perloff Hall, this event transforms the space into an interactive installation, featuring a wide array of projects from various programs. RUMBLE serves as a platform for students to present their research and designs to peers, faculty, and industry professionals, fostering critical discussions on contemporary architectural and urban design issues. The event underscores AUD's commitment to exploring the evolving challenges in design and space-making practices, providing a glimpse into the future trajectories of architecture and urbanism.
CLIENT: UCLA Arts
YEAR: 2023
IN COLLABORATION WITH ANTONI BRANDING
LOGO DEVELOPMENT
Developed in collaboration with Antoni Branding.
“RUMBLE” represents an intellectual and creative upheaval, where concepts, disciplines, and perspectives collide to generate new insights.
The title of the event conveys a sense of energetic movement and resonance that reflects the impactful presence of the exhibition within the architectural community. Key words in the logo development phase included tectonic, energetic, disruptive, and playful. We wanted the visual identity for RUMBLE to embody all of these qualities.
FINAL LOGO
Client went with option 5! I created motion graphics for use in digital marketing and social media promotion of the event.
VISUAL MOTIFS
The sunset gradient motif in this year’s Rumble identity symbolizes both an ending and a transition—a visual representation of the academic year’s culmination and the horizon of new ideas ahead.
Just as a sunset marks the close of a day while setting the stage for what’s next, Rumble serves as a threshold between reflection and innovation, showcasing the work that defines UCLA AUD. The gradient also draws inspiration from Los Angeles itself, a city defined by its luminous skies, shifting atmospheres, and temperate climate. In capturing the warm hues and expansive light that characterize UCLA’s setting, the motif reinforces the school's deep connection to place—situated at the intersection of creativity, culture, and the ever-evolving built environment.
FINAL DESIGN
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